And then you lose out to the competitor who only factors in 2 years of updates. Who then loses out to the competitor who doesn't factor in costs at all. And th

And then you lose out to the competitor who only factors in 2 years of updates. Who then loses out to the competitor who doesn't factor in costs at all. And then suddenly that last company finds itself successful and needs a plan to actually stay in business, so they update their EULA and start pushing a subscription service. Or, more commonly, they just go out of business.