I find it kind of odd to see "rationalism" in a list that is composed of a list of their own emotional responses. The key noun from each of the other answers is

I find it kind of odd to see "rationalism" in a list that is composed of a list of their own emotional responses. The key noun from each of the other answers is "belief", "values", "belief", "theory", "aims", and "stance". All of those are various synonyms of "opinion". The term "rationalism" always raises a red flag to me. It seems to connote "My beliefs are objective facts; yours are irrational emotions". Everybody is out there using their reason, as best they can, to promote their own goals. Just because a goal is technological doesn't automatically make it "more rational". It's fine to have technological goals. But if you've convinced yourself that you are uniquely capable of setting rational goals, and everybody else's can be dismissed as "emotional", then you're setting yourself up to justify abuses just because they don't matter to you.