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My main rebuttal is largely that Amazon has been going to shit, oddly. They claim that search is getting worse on Amazon. And that the old "organic search res
by taeric 3y ago
My main rebuttal is largely that Amazon has been going to shit, oddly.
They claim that search is getting worse on Amazon. And that the old "organic search results" are worse now. I agree it is getting worse. I disagree that it was ever good. Largely the problem is one of volume there.
They have claims that some algorithms push sellers down. I actually am interested in seeing that explored more. My gut is that it is just poor execution from Amazon. Not from incompetence or malice, mind; but it is a stupid hard problem that nobody is executing on well.
My "excuse" of the favored vendor clauses existing is, I confess, largely sour grapes that that is allowed at all. It really screwed over a lot of small companies that tried to partner with Walmart back in the day. If that goes away, I'll be delighted.
But the entire study of the buy box is questionable. Amazon has long done everything they can to get it to "1-click" so that you buy. They famously had a patent on that nonsense. Yes, it makes a big difference on purchases and such. No, it probably is not being "weaponized" against some sellers. The entire dream of Amazon there is to get a sale from a web view. They have almost certainly tried all they can to take whatever step they can to increase that. As such, it is a very volatile place to be located and it will take effort to keep a vendor there. Pretty much period.
Can they show that losing a preferred location will lead to reduced sales for a vendor? I'd be shocked if they couldn't. The question there is why did Amazon do it? If they did it as retaliation to a vendor, that is BS and they deserve to get fined. If it was just them doing what they can to convert more sales? I'm less clear what to do there. If we want better rules around that sort of thing, I'm all for that.
I don't actually know that I can stay on this discussion much more. You haven't really offered anything other than "I disagree." And, that is perfectly fine. I am hoping to see some points that strengthen the case, though.
- ImPostingOnHN 3y ago> I agree [search] is getting worse. I disagree that it was ever good I disagree with this disagreement, and can see it getting worse, and given it seems the search was intentionally punishing sellers for anticompetitive reasons, I'd be interested in seeing if Amazon can present a convincing explanation otherwise. > They have claims that some algorithms push sellers down. I actually am interested in seeing that explored more. That does indeed seem like anticompetitive behavior, I'll wait to see if Amazon has a convincing explanation for it that fosters competition vs. stifling it. > My "excuse" of the favored vendor clauses existing is, I confess, largely sour grapes that that is allowed at all. Turns out, it isn't in this case (hence the suit). Makes sense, this also seems anticompetitive. I'd be interested in seeing if Amazon has a convincing explanation for how this fosters competition, vs stifling it. > Can they show that losing a preferred location will lead to reduced sales for a vendor? I'd be shocked if they couldn't. The question there is why did Amazon do it?... If we want better rules around that sort of thing, I'm all for that. The answer is explained in the complaint. I'd be interested to see if Amazon has a convincing explanation for how this fosters competition vs. stifling it. And as for the rules, turns out we don't need "better" ones, as the existing ones seem to be enough (hence the suit).
- taeric 3y agoWe'll see. I don't know how to agree with search ever being good. I remember back in 1999 (literally) getting the wrong book on searches. And back then, it was only searching on books. Today, there is more that you are searching through, such that it is almost expected that results will be worse. And it will only get worse. And note that I am making no real defense of Amazon here. It is frustrating to me that searching "PS5 controller" is largely results that I would not at all feel comfortable buying, at this point. What searches do you remember, "back in the early days" that were good? And, really any search will reveal the actual "difficulty" here is that there is just too many hits. But can you really call out any of those as bad as long as you allow outside vendors? I'm not convinced. I don't want to buy from UPPERCASE vendor anymore than many folks do, but I see my purchase history has a ton of them. So, again, this is a criticism of the case. They do pick apart many things that seem to have gotten worse. They rest a lot of their case on observations that Amazon themselves were chasing. Largely that the buybox is a huge driver of purchases. What they leave off is all of the behind the scenes that goes into that buybox. Most of it, unsurprisingly, is going to be based on costs to Amazon. This case is looking for twirling mustache villains looking to rob small vendors. But it is against a backdrop of an unusually large number of vendors that are all continuing to make money. In a field where Amazon is trying to optimize shipping and warehousing costs. Is it getting harder for people to do so there? Almost certainly. Is Amazon specifically retaliating against sellers? Maybe, but my gut is not likely. I do appreciate the counter view that this is, in fact, a strong case. I have not seen evidence that convinces me of that. You keep saying it is "in the case," but that is our disagreement. The case is largely discussing the difficulties of being an FBA seller. One that many successful FBA sellers would be more than happy to tell you about. They have basically no evidence of Amazon intentionally mistreating any particular seller. They have a lot of redacted comments about Amazon's analysis of their platform. But no hints that Amazon intentionally pushes sellers down. They have tons of details that having enticing offers at the top and in the buybox would be good for Amazon. Nothing hinting that they are trying to make it harder for any particular seller. Even the anecdotes you will find online is that managing FBA is a full time job. Try managing a booth at your local farmers market. Just managing the booth is itself a job that you should probably look into getting specialized help for. This is no different.