Kickbacks cause enshittification. Kickbacks: Apple chooses Google so long as Apple's cut is greater than ad-driven UX degradation. No Kickbacks: Apple chooses

Kickbacks cause enshittification. Kickbacks: Apple chooses Google so long as Apple's cut is greater than ad-driven UX degradation. No Kickbacks: Apple chooses Google so long as result quality is greater than ad-driven UX degradation.