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>A single frame of a can of coke in a movie is not generally noticeable but it was proven to have a clear effect. Are you referring to the hoax from the '50s o
by thfuran 3y ago
>A single frame of a can of coke in a movie is not generally noticeable but it was proven to have a clear effect.
Are you referring to the hoax from the '50s or something else?
- jstarfish 3y agoThey're describing product placement in film (as subtle advertising).
- thfuran 3y agoMe too https://en.m.wikipedia.org/wiki/James_Vicary https://en.m.wikipedia.org/wiki/James_Vicary
- tomohelix 3y agoI am referring to this paper from 2006. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-1816.2002.tb01860.x https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-1816.... I do not know what '50s hoax you are talking about.