I believe it might [0] have to do with Amazon offering preferential treatment, under a program called Brand Registry, to Chinese exporters if they register a na

I believe it might [0] have to do with Amazon offering preferential treatment, under a program called Brand Registry, to Chinese exporters if they register a name--any name--with the USPTO. [0] https://harvardlawreview.org/print/vol-134/fanciful-failures-keeping-nonsense-marks-off-the-trademark-register/ https://harvardlawreview.org/print/vol-134/fanciful-failures...