I like the way you put it because to me it holds the connotation that the company which threw away the trust is so massive that its gravity (usefulness, lack of

I like the way you put it because to me it holds the connotation that the company which threw away the trust is so massive that its gravity (usefulness, lack of good alternatives, network effects, enterprise stubbornness, mere exposure [1] etc.) brings the trust back. (Well, it might be begrudging distrust rather than trust, but the result is the same if the people come back.) [1] https://en.wikipedia.org/wiki/Mere-exposure_effect https://en.wikipedia.org/wiki/Mere-exposure_effect