If you “happily pay” that means you have money to spend on things that are not bare necessities. This makes you a very valuable advertising target. If Instagram

If you “happily pay” that means you have money to spend on things that are not bare necessities. This makes you a very valuable advertising target. If Instagram eliminates people like you from ad audience (by allowing you to bypass ads), then their platform will become less valuable for advertisers. After all the only people remaining that have to see the ads would be the ones that do not have money.