> First you’d have to argue that only the top execs were aware of this. They would have to be, because deniability is important for a gambit like this. I'm not

> First you’d have to argue that only the top execs were aware of this. They would have to be, because deniability is important for a gambit like this. I'm not sure how you would announce "we're going to psychologically manipulate our customers" to the team anyway.