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Regarding 1) you can try to appear bigger than life sized: Get an advisor or contractors or business developer and put them on the "team" page Make PR like an
by yread 3y ago
Regarding 1) you can try to appear bigger than life sized:
Get an advisor or contractors or business developer and put them on the "team" page
Make PR like announcements on LinkedIn or Twitter or your newsletter - try to copy the style of corporates
Do free trials/collaborations with midsized customers and then list them as customers on your landing page
Get references from your end users. It doesn't even have to be key opinion leaders but if they are in the business try to get them to agree to a statement and that their face and title would be on your page.
Get a part-time employee if it's possible for your customers to find out how many employees you have.
- sjducb 3y agoAppearing bigger is super important. I remember a startup where we rented offices on 3 floors. Top floor was one tiny room with the MD in it, bottom had the business development guys and the middle had 12 engineers. Regularly they would bring prospects in and say “this is one of the offices, there’s another one above and below. Then they’d usher the prospects to the big shared meeting room. They got loads of deals done and the company grew big enough to need its own building.