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ATT, where apple hobbled other ad networks running on iOS. It used to be that DTC companies could use the fine-grained targeting offered by FB and Google to rea
by likpok 3y ago
ATT, where apple hobbled other ad networks running on iOS. It used to be that DTC companies could use the fine-grained targeting offered by FB and Google to reach consumers without needing to go through a major distributor. Since the targeting is much less effective it's more expensive (potentially uneconomically so) to reach people. As a result, sellers are forced back to Amazon.
- lancesells 3y agoI work with DTC Shopify brands and I personally haven't found the ATT hurting ads performance in both Meta and Google. I'm sure YMMV but I've not seen it since it started. Maybe I work with very broad targeting compared to others.
- fsckboy 3y agowas there also any change related to Apple wanting a cut of anything sold through an app, and how the Amazon shopping app works on iOS, and could that also affect 3rd parties?
- turquoisevar 3y agoNo, physical goods have always been excluded from Apple’s commission In fact they explicitly prohibit using in-app purchases for physical goods, presumably because they don’t want to deal with the headache that comes with providing customer support for those transactions.
- babypuncher 3y agoBusinesses got along just fine before all that intense user tracking was even possible. If your business absolutely needs it to survive, then your business doesn't deserve to survive. "boo hoo, I can't invade my users privacy anymore! Waaaaah! It's unfair"
- kmeisthax 3y agoA lot of the old machinery for small businesses to find their customers - e.g. news, hobbyist magazines, etc - is no longer around, and so there's nothing for those businesses to return to. The Internet, and specifically advertising companies, killed them off. What's unfair is not that they can't violate privacy, but that Amazon still can.
- catiopatio 3y agoWeren’t those outlets even less targeted?
- kmeisthax 3y agoThe key was that people self-selected into those outlets. If you were selling, say, game controller skins; you'd be making a pretty sure bet buying ads in GameInformer or on Joystiq. The problem with going back to that kind of business model is that these dedicated websites with specific niche audiences are dead or dying because the ad dollars moved elsewhere.
- morkalork 3y agoShouldn't the ad dollars be moving back in after super targeted advertising got neutered?
- Schiendelman 3y agoIt kind of is. Look at magazines like Monocle, and websites like Uncrate, Hiconsumption, and Gearpatrol.
- babypuncher 3y agoIs Amazon somehow exempt from the App Store's privacy rules?
- _jal 3y agoAmazon has its own enormous scale, it doesn't need Apple's complicity.
- elzbardico 3y agoBusiness didn’t have to compete with Amazon in so stringent conditions. People even were able to (gasp!) maintain physical stores, etc etc etc
- asow92 3y agoYou say that, but what this rule has done is made it so this kind of tracking is available only to large apps like Amazon. The little guy gets snuffed out before they can even gain traction.
- crznp 3y agoLots of TLAs: ATT: Apple's App Tracking Transparency, not AT&T FBA: Fulfillment by Amazon, not related to FB DTC: Direct To Consumer, not Depository Trust Company
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- oezi 3y agoWhat is a TLA?
- ayewo 3y agoTLA = Three Letter Acronym
- adolph 3y agoTIL TLA’s meaning
- PH95VuimJjqBqy 3y agoTIL = Today I Learned Sorry, couldn't resist :)
- Damogran6 3y agoand ETLA = Extended Three Letter Acronym
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- asow92 3y agoI've been saying for years—and it's been received un-popularly here on HN—that ATT has been a bad thing for the industry overall, and this thread is a primary case in point.
- jamiek88 3y agoIf ‘industry’ is selling cheap tat by invading privacy then anything bad for that is good for society.
- asow92 3y agoAre its unintended consequences in propping up monopoly also good for ‘society’, then? Hate to break it to you, but the topic is a bit more nuanced than ‘privacy good’ ‘ads bad’.
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- lulznews 3y ago[dead]