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Maybe interesting to some, but during the recent Google updates (core and "helpful"), Amazon had more than $100M of search traffic value wiped out, https://i.i

Maybe interesting to some, but during the recent Google updates (core and "helpful"), Amazon had more than $100M of search traffic value wiped out, https://i.imgur.com/5HpZT6Z.jpg https://i.imgur.com/5HpZT6Z.jpg Google absolutely launched a nuke at Amazon.

rob74 3y ago
Well that depends on how many people still use Google to search for products, and how many go directly to Amazon...
topicseed 3y ago
And nuked affiliate sites that promoted Amazon links primarily, wild.
jedberg 3y ago
Where did that chart come from?
- skilled 3y ago
  Ahrefs. It’s basically a backend UI for how Google rankings change over time for the entire web.
  - jedberg 3y ago
    Fascinating, thank you. I haven't been in the SEO space for a while, so I haven't seen all the fancy tools. Appreciate the info.
summerlight 3y ago
Is it a meaningful volume for Amazon at all? I thought the majority of US/EU customers begin their search from Amazon and just skip Google when it comes to shopping.
- skilled 3y ago
  I would say yes, for first-time customers for sure it is significant.
eh_why_not 3y ago
> ... during the recent Google updates (core and "helpful")... What were those updates exactly?
- skilled 3y ago
  https://status.search.google.com/incidents/nBtYtBeex4GYBbdDS2LX https://status.search.google.com/incidents/nBtYtBeex4GYBbdDS... https://status.search.google.com/incidents/53diuQvcEsgzqXTPBb8p https://status.search.google.com/incidents/53diuQvcEsgzqXTPB...
  - eh_why_not 3y ago
    Thanks. For others like me not in the SEO world, extracted below the links for what "core updates" [0] and "helpful content updates" [1] are, according to Google. [0] https://developers.google.com/search/updates/core-updates https://developers.google.com/search/updates/core-updates [1] https://developers.google.com/search/updates/helpful-content-update https://developers.google.com/search/updates/helpful-content...

rob74 3y ago

Well that depends on how many people still use Google to search for products, and how many go directly to Amazon...

topicseed 3y ago

And nuked affiliate sites that promoted Amazon links primarily, wild.

jedberg 3y ago

Where did that chart come from?

skilled 3y ago
Ahrefs. It’s basically a backend UI for how Google rankings change over time for the entire web.
- jedberg 3y ago
  Fascinating, thank you. I haven't been in the SEO space for a while, so I haven't seen all the fancy tools. Appreciate the info.

summerlight 3y ago

Is it a meaningful volume for Amazon at all? I thought the majority of US/EU customers begin their search from Amazon and just skip Google when it comes to shopping.

skilled 3y ago
I would say yes, for first-time customers for sure it is significant.

eh_why_not 3y ago

> ... during the recent Google updates (core and "helpful")... What were those updates exactly?

skilled 3y ago
https://status.search.google.com/incidents/nBtYtBeex4GYBbdDS2LX https://status.search.google.com/incidents/nBtYtBeex4GYBbdDS... https://status.search.google.com/incidents/53diuQvcEsgzqXTPBb8p https://status.search.google.com/incidents/53diuQvcEsgzqXTPB...
- eh_why_not 3y ago
  Thanks. For others like me not in the SEO world, extracted below the links for what "core updates" [0] and "helpful content updates" [1] are, according to Google. [0] https://developers.google.com/search/updates/core-updates https://developers.google.com/search/updates/core-updates [1] https://developers.google.com/search/updates/helpful-content-update https://developers.google.com/search/updates/helpful-content...