Going to financial publications and "talking your book" is a common thing for hedge funds to do. Keep in mind they can also influence the market like this, and

Going to financial publications and "talking your book" is a common thing for hedge funds to do. Keep in mind they can also influence the market like this, and generate inflows to their fund. Generally financial publications allow this barefaced aggrandisement because everyone knows the bias, and just like you learned in high school history class, biased accounts are just as useful sources of information.