3 ms·
I might be wrong, but it seems to me that ad blockers are mostly used by sophisticated users who won't fall into the "you're the millionth user!" scams anyway.
by fab13n 15y ago
I might be wrong, but it seems to me that ad blockers are mostly used by sophisticated users who won't fall into the "you're the millionth user!" scams anyway.
For the ad seller, the bandwidth used to serve non-dumb users is a net loss, so non-trivial-to-install ad blockers are rather beneficial to them if they don't download the resource at all. Even more so if they pay for the ad per view rather than per click.
Disabling the ad blocker remains beneficial to the hosting site, though:
- if ads are paid per view, more ads unblocked == more money;
- if they're paid per click, ads will drive away people who never click anyway: saved bandwidth!
- jonny_eh 15y agoNot necessarily. Nearly everyone knows a savvy person like us. I've installed Adblock on many computers belonging to less savvy people, people who might be inclined to click on ads. Also, not all ads are brain dead "you're the millionth user!" type. Some (most?) are targeted to the individual. When I'm browsing with Adblock turned off I see all sorts of ads for web services that I would genuinely consider buying.
- freehunter 15y agoWhen I'm doing computer services as part of my side job, I usually install AdBlock and set the option to allow Google ads. I know there are a lot of ads out there which are great and useful and nice and I would like to be seen, but Google's are the only ones I know I can trust to not be large, resource intensive Flash ads hosting malicious exploits.
- jemka 15y ago'For the ad seller, the bandwidth used to serve non-dumb users is a net loss, Depends. If the goal is a click or a conversion (actual purchase) then I'd agree. However, that's not the only benefit to advertising. When was the last time you clicked or purchased something from a television commercial?