I was referring to everything else beyond 'navigational' queries. As, I don't bother to competing for the 'navigational' term as there isn't any point because,

I was referring to everything else beyond 'navigational' queries. As, I don't bother to competing for the 'navigational' term as there isn't any point because, when a user types in 'Amazon' they want to go to Amazon.co.uk/.com they don't want to go elsewhere. My statistics above are also based on my experience and are approx as, I completely ignore navigational search numbers from them as highlighted by my reason above and I also have statistics for much higher search volumes where the percentage of traffic to positions are skewed and much more varied.