I'm not sure I'm following you. Of course you need a product. You can solve whatever problem it is your customers are trying to solve and have something decent

I'm not sure I'm following you. Of course you need a product. You can solve whatever problem it is your customers are trying to solve and have something decent in terms of ui/ux is my point. The UI/UX expectations like you've mentioned have gone up, but so has the ease in meeting that expectation. It's a no-op unless you decide to do everything by hand without using the ecosystem of tooling that exists these days.