> But you can also do really well in a market without that competitive advantage if you find your niche. I can't stress the importance of this enough. Everythi

> But you can also do really well in a market without that competitive advantage if you find your niche. I can't stress the importance of this enough. Everything mainstream gets canibalized by endless venture capital money, killing competition and stifling innovation, and, most important, drasticly reducing the odds of success for independent businesses. Finding a niche and sticking to it is the only option. As some said: start small, stay small. I am thoroughly impressed by people that manage to achieve this.