Yeah it's interesting... I really dislike titles of this form though and on principle usually refuse to read them, similarly to videos which have equally provoc

Yeah it's interesting... I really dislike titles of this form though and on principle usually refuse to read them, similarly to videos which have equally provocative titles. I would prefer something like: "A discussion of whether innovation varies with age" or "Analyzing the data on innovation by age group." For me, these imply thougtful analysis. When I see "clickbaity" titles I assume the content isn't worth reading (and is low quality) since the author needs to use emotional trickery to drive clicks, and usually this assumption is correct.