> they've got a good brand, but that's pretty much all they've got. I wouldn't underestimate this. I recently went on holiday, and while I ended up booking on

> they've got a good brand, but that's pretty much all they've got. I wouldn't underestimate this. I recently went on holiday, and while I ended up booking on Booking.com as I have done for all my recent trips, I still described the place I stayed in as an AirBnB when asked by friends where I was staying. That will last a long time and is arguably the "hard bit", turning that into revenue won't take much. I was even doing most of my browsing on AirBnB. I think AirBnB have just missed the budget end a bit. If you want to stay in a nice place there are some amazing places, and with their Super Host program the mid to high end is well catered for. What has been lost is the budget end where so much of the market is, and which Booking.com is excellent at. I'm a fairly budget conscious traveller and find AirBnB to be average to poor value for money now. A new budget conscious program where you still know you aren't going to get placed in a glorified hostel would be great.