I don't think the potential gains from the rolled back stunt will even remotely outweigh the damage done to their reputation. Maybe if they are lucky they manag

I don't think the potential gains from the rolled back stunt will even remotely outweigh the damage done to their reputation. Maybe if they are lucky they manage to extract some short time win out of the game developers they fucked over, but in the long term they will have a hard time finding paying customers. For me the whole thing reeks of a decision by the classical manegerial narcissist, that thinks they (and by extension their company) are important because it is them and not because of a value they deliver to those using their product. Never make that mistake. Unless you sell commodity goods like toilet paper your relationship with your customer is to be treated as a valuable asset. You totally are allowed to increase prices, but if the existence of your customer depends on it, maybe consider doing so in a predictable manner (e.g. "in one year the price will increase to X amount"). This way customers don't feel betrayed and can decide whether they will stay with you on a rational basis.