An order of magnitude literally means 10. Not 100,000. Usually it costs like $1-2 a roll, so it should have gone to $10-20 a roll as soon as shelves emptied the

An order of magnitude literally means 10. Not 100,000. Usually it costs like $1-2 a roll, so it should have gone to $10-20 a roll as soon as shelves emptied the first time. That would have meant that people would have bought only what they need (they would not have seriously spent $1000 on TP), but nearly all people could have afforded say $40-50 to get a 4-pack to get them by a week until more were delivered. That minimizes consumers’ excess hoarded inventory— which is where all the TP was. Instead, IRL, anyone who could find them were buying up several massive packages because it was only the normal ≈$20 for 20 rolls situation, so “heck, buy 60, 80, maybe 100 rolls! Who knows when I’ll get this lucky as to find it again?” Meaning suddenly everyone was buying and warehousing way more TP than they needed in 6 months. Not adjusting prices literally caused the shortage.