2 ms·
Mobile is really tough to monetize the way console/desktop can monetize. If you were to make an app which is identical across desktop and mobile, you would nege
by squeaky-clean 3y ago
Mobile is really tough to monetize the way console/desktop can monetize. If you were to make an app which is identical across desktop and mobile, you would neged to charge less for the mobile version because people don't value a mobile app as much. This is even true in cases where a mobile version is superior to desktop, such as star tracking apps.
The mobile market figured out[0] a way to monetize a customer base where the median will not pay, but the mean will. Unfortunately, the method they figured out is really harmful and really profitable. Profitable enough that other platforms are copying it.
[0] Technically many Asian MMOs were already doing this for a while before mobile apps existed. But it was the mobile market that has researched and data-scienced it into the mainstream monster it is now.