Yes. Even if the "influencer" is someone whose output I have followed for years, I'm going to cross-check and triangulate if something gets recommended. That'

Yes. Even if the "influencer" is someone whose output I have followed for years, I'm going to cross-check and triangulate if something gets recommended. That's in back-packing/hiking. Something I have noticed there, and would be interested to know if it's becoming more general, is the rise of paid-subscription sites that review things (amongst other content). Are we seeing the first dim sparks of the realization that curation has monetary value?