> Why did it come to this? Just more profits? It seemed to be specifically aimed at free to play mobile games - and if studios really had to pay per install, i

> Why did it come to this? Just more profits? It seemed to be specifically aimed at free to play mobile games - and if studios really had to pay per install, it would basically kill this entire genre on Unity (because it would count every install of f2p games, even though people aren't buying them - so the economics don't work out, and the more popular the game, the harder is to pay the install fees). Except that.. they later announced that they would waive the install fees if mobile devs migrated to their ad solution. So they didn't want anyone to actually pay the install fee; the idea is that game devs would need to choose between shutting down their game, or using Unity's ad tech. So in the end this was all a ploy to get ad revenue, which is analogous to revenue share, but for f2p games. Here are some sources for this (I just found at Google, but I saw this discussed in many places) https://www.reddit.com/r/Unity3D/comments/16j6cip/ironsource_is_the_reason/ https://www.reddit.com/r/Unity3D/comments/16j6cip/ironsource... https://mobilegamer.biz/unity-is-offering-a-runtime-fee-waiver-if-you-switch-to-levelplay-as-it-tries-to-kill-applovin/ https://mobilegamer.biz/unity-is-offering-a-runtime-fee-waiv...