I don't think anyone wants more events like the Super Bowl besides the NFL. And there's really no comparison between that event and a single Taylor Swift concer

I don't think anyone wants more events like the Super Bowl besides the NFL. And there's really no comparison between that event and a single Taylor Swift concert ... the Super Bowl is big enough to have a Beyonce concert at halftime! There are also dozens of Taylor Swift concerts per tour and she does a tour every few years. For most fans their team makes the Super Bowl only once or twice in a lifetime. Also not all sports finals are so expensive! For instance the FA Cup Final, one of the major trophies for one of the biggest sports leagues in the world, had tickets last year starting at 45GBP: https://www.mancity.com/tickets/mens/fa-cup-final-ticketing-and-travel-information https://www.mancity.com/tickets/mens/fa-cup-final-ticketing-... And in the UK at the time there was a lot of coverage that the tickets had gotten too expensive.