Wil, have you looked at lowering the upfront price of new versions - You would get more customers(but probably less revenue), but you would make back the money

Wil, have you looked at lowering the upfront price of new versions - You would get more customers(but probably less revenue), but you would make back the money on upgrades to a larger user base. Actually, I'm not really asking if you have looked at it - you probably have. But I'd be interested in hearing your analysis, particularly as this seems to be the route that Apple has taken themselves - cheaper software but you pay full price for each new version.