> Something along the lines of, "Our brand is trust. It took 90 years to build it, but it would take just one day to destroy it." A security architect at a Ban

> Something along the lines of, "Our brand is trust. It took 90 years to build it, but it would take just one day to destroy it." A security architect at a Bank offered a very pithy version of this to me: "People hate banks, but they trust us. Best not lose their trust."