> it’s predictable - it’s consistent - and it’s mindless. I've been referring to this as "baked-bean-ification". Something originally quite distinctively spicy

> it’s predictable - it’s consistent - and it’s mindless. I've been referring to this as "baked-bean-ification". Something originally quite distinctively spicy and varied gets progressively fine tuned for the mass market, resulting in a universally inoffensive and yet immeasurably bland experience.