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Yeah. Completely agree with your analysis there. I think one more point I'd add is that TikTok virality (especially with books and other product recommendations
by xmprt 3y ago
Yeah. Completely agree with your analysis there. I think one more point I'd add is that TikTok virality (especially with books and other product recommendations) comes more from secondary recommendations such as people stitching your video and going viral. It's really hard to promote something at scale as just a single person.
- cableshaft 3y agoI know she did a few stitches herself and a couple of her videos were kind of designed to try to encourage stitching, like some sort of prompt or something (although I don't remember the premise of them anymore), but I don't think anyone did.