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The merger makes a ton of sense — Unity was super late to the game building their own Demand-Side Platform for ads, and that’s how you make money in mobile game
by ketzo 3y ago
The merger makes a ton of sense — Unity was super late to the game building their own Demand-Side Platform for ads, and that’s how you make money in mobile games now, so they had to buy their way out of the problem.
I mean, it’s horrible for consumers/gamers/developers, obviously, but from a business perspective it was the correct move.
- betamist 3y agoWell, clearly not, if the community is going to have a fallout with the product and never trust it again. You can have the most maggotty type of an ad company, if you don’t have shelf space to show ads you won’t be making money.
- raxxorraxor 3y agoI doubt this was a sensible business perspective at all. They would have different audiences to consider and they didn't. This fallout is pretty much the invoice for that strategy. It may come up as one of the worst decision in the modern industry. Granted, time will tell and nothing is certain.