Facebook's parent company rebranded to meta. The site Facebook is still Facebook. The Meta rebrand was mostly for the benefit of investors. Google did a similar

Facebook's parent company rebranded to meta. The site Facebook is still Facebook. The Meta rebrand was mostly for the benefit of investors. Google did a similar thing. It is easier to rebrand for the benefit of investors. There are only hundreds of thousands of investors who matter to a company the size of facebook, or Google, and all the investors who matter spend a lot of time reading financial news, so the rebrand will not cost you too much in terms of name recognition. But rebranding a large commercial website is a different story. There you have hundreds of millions of end users that do not have time to think too much about you neither do they care much. The fact that twitter got itself lodged in the brains of hundreds of millions of humans is a great achievement. Throwing it away is kind of dumb.