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Not many global brands with multibillion dollar IP willfully rebrand. Funny enough though, not only did Twitter do it with X recently, but Facebook rebranded r
by throwawaycities 3y ago
Not many global brands with multibillion dollar IP willfully rebrand.
Funny enough though, not only did Twitter do it with X recently, but Facebook rebranded recently to Meta and it’s still common Meta is referred to as “Meta formerly Facebook”, even in the wiki article that is included in opening sentence.
I don’t think it’s so much a reflection on the new brands it mor a reflection on the value of the old brands which still carry a lot of value for SEO purposes which is likely was articles/blogs probably tend to include the former brands.
- hristov 3y agoFacebook's parent company rebranded to meta. The site Facebook is still Facebook. The Meta rebrand was mostly for the benefit of investors. Google did a similar thing. It is easier to rebrand for the benefit of investors. There are only hundreds of thousands of investors who matter to a company the size of facebook, or Google, and all the investors who matter spend a lot of time reading financial news, so the rebrand will not cost you too much in terms of name recognition. But rebranding a large commercial website is a different story. There you have hundreds of millions of end users that do not have time to think too much about you neither do they care much. The fact that twitter got itself lodged in the brains of hundreds of millions of humans is a great achievement. Throwing it away is kind of dumb.