> Should we hold grudges against brands for things totally different people did 10? 20? 50? years ago? That seems weird to me. It only seems weird because it's

> Should we hold grudges against brands for things totally different people did 10? 20? 50? years ago? That seems weird to me. It only seems weird because it's irrational, but the irrationality of vengeance is what has made humans the dominant species on the planet. If your child is killed by a lion it makes sense to avoid lions. It makes no rational sense to seek out lions to kill, but guess what a human will do. And see what the result is.