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I don't know how much people know or have heard about ironSource. It's kind of an open secret in Israel on how they built a company to profit by building what i
by shmatt 3y ago
I don't know how much people know or have heard about ironSource. It's kind of an open secret in Israel on how they built a company to profit by building what is essentially malware (installers disguised as OEM while they're really adding extra trackers to your computer). They always paid 25% more than most of the other tech companies, but still had issues recruiting because it takes a special kind of person to be willing to do these kinds of things
I didn't really understand the merger when it happened, but I have no doubt all these new policies are a result of the ironSource people integrating into Unity
- eevo 3y agoRumor has it that an IronSource guy was installed on the board and pushed very hard for this (and the anticompetitive stance with AppLovin)
- deciplex 3y agoThat's not even a rumor: he is on the board, and he did push for this.
- ketzo 3y agoThe merger makes a ton of sense — Unity was super late to the game building their own Demand-Side Platform for ads, and that’s how you make money in mobile games now, so they had to buy their way out of the problem. I mean, it’s horrible for consumers/gamers/developers, obviously, but from a business perspective it was the correct move.
- betamist 3y agoWell, clearly not, if the community is going to have a fallout with the product and never trust it again. You can have the most maggotty type of an ad company, if you don’t have shelf space to show ads you won’t be making money.
- raxxorraxor 3y agoI doubt this was a sensible business perspective at all. They would have different audiences to consider and they didn't. This fallout is pretty much the invoice for that strategy. It may come up as one of the worst decision in the modern industry. Granted, time will tell and nothing is certain.
- Amzul 3y agoIronSource is the good guy of ad-tech. Anyone that says something else just don't know anything about it. You can ask google security team. Apploving wanted to merge Unity instead of IronSource because they knew the combined power of Unity/iron and apple will hurt their business. All the buzz now is due to apploving UniFree project...