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> Even Apple gets this wrong (you'll reach a point going through the Top Charts in the App Store where pressing Back reduces you back to the first 10 results)
by guynamedloren 15y ago
> Even Apple gets this wrong (you'll reach a point going through the Top Charts in the App Store where pressing Back reduces you back to the first 10 results)
Apple gets a lot wrong. Personally, I think their website is horribly difficult to navigate - specifically their web store and web-based app store. The site is chock full of beautiful graphics and plenty of information, but I can't believe how difficult it is to buy the damn thing once I've made up my mind. The call-to-action buttons (ie "BUY THIS RIGHT NOW") are tiny, nearly invisible, or nonexistent. Not what you'd expect from the tech powerhouse that is Apple.
I'd love to do a writeup on this one day. I feel like I'm crazy finding the website so difficult to navigate, but there's no way I'm alone here.
- jiggy2011 15y agoI think that's partly on purpose, it's sort of the same in their brick & mortar stores too. There's lots of gadgets and fancy stuff to play with but no obvious sales funnel. I think it's because if you decide your going to buy a mac then your going to buy a mac and apple get a cut regardless of where you buy it so there's no incentive to have to convert you right that second before you walk out the door. The entire apple website is basically just computer porn, it's designed to create a lasting emotional impact rather than to feel like a shop.
- guynamedloren 15y agoThis is powerful stuff. I hate to admit it because it goes against almost all conventional ecommerce thinking, but I believe you're right.