This reminds me of when YouTube first came out. Lazy Sunday went viral, although it was a clip from SNL which the poster didn't have the rights for. Naturally m

This reminds me of when YouTube first came out. Lazy Sunday went viral, although it was a clip from SNL which the poster didn't have the rights for. Naturally many voices in the media were critical of YouTube. Soon afterward Google Video launched a product which was "like YouTube, but we make sure we have the rights to everything!" And they actually got the rights to the Lazy Sunday clip. Media coverage of this launch was pretty positive. It ended up not really mattering, because the product people preferred to use was YouTube, and the branding, media coverage, lawsuits, all that stuff took so long to resolve that it happened after YouTube was the winner of the space. Of course if the YouTube lawsuit had worked out like Napster then everything might have ended differently....