To expose yourself to positive black swans you have to take on this psychic toll. This is why it's human nature to prefer to bias for small regular wins and the

To expose yourself to positive black swans you have to take on this psychic toll. This is why it's human nature to prefer to bias for small regular wins and the occasional catastrophe. http://www.gladwell.com/2002/2002_04_29_a_blowingup.htm http://www.gladwell.com/2002/2002_04_29_a_blowingup.htm