> > He's talking about humiliation from dragging Microsoft's and Bill Gates personal brands in the dirt, not actual penalty adjudicated. Yeah, like Trump's Acc

> > He's talking about humiliation from dragging Microsoft's and Bill Gates personal brands in the dirt, not actual penalty adjudicated. Yeah, like Trump's Access Hollywood tape... At that huge scale whatever topic except for maybe CP ends up becoming a 50-50 split with fans loving the character and his brand even more and haters conversely hating it even more too. That's because when people that you normally hate side against [insert divisive character] then the choice is to automatically jump on his bandwagon and viceversa. So at such scales it rapidly escalates to a 50-50 split or thereabout. The best you can do is to have some sort of marginal victory against the character in a winner take all settings (such as an election or a supreme court ruling) and hope it demoralizes him. Like when Trump lost the Presidency he was demoralized and disappeared for a while, but had he kept his morale high he'd have been the Monday Morning armchair shadow President critiquing and undermining everything Biden did from his Twitter account addressing to the 70M people who voted for him