> In addition, if I think about the markers in a phishing email, it’s usually poor grammar, misspelled words, usage of emojis, etc. Back in the days spam/scams

> In addition, if I think about the markers in a phishing email, it’s usually poor grammar, misspelled words, usage of emojis, etc. Back in the days spam/scams would generally only be in user-generated-content areas like e-mail, IM, etc. You wouldn't have reputable websites or even your OS pass off scams as first-party trusted content. Nowadays? Every consumer-grade app has ads that try hard to make it look as polished/legitimate/secure as possible, which any scammer with a big enough wallet can take advantage of. It's not just grammar/misspelt words/etc, it's also that technology evolved to intentionally give scammers more avenues to make their scams look much more polished and official.