3 ms·

Maybe I'm just cynical, but this story seems too perfect to me. It smells a lot like PR fiction. Would they really need a janitor to come up with the idea of sp

• gscott 15y ago
  Seems to be the real deal, more in-depth article: http://www.lowridermagazine.com/hotnews/1108_lmrp_richard_montanez_raza_report/viewall.html http://www.lowridermagazine.com/hotnews/1108_lmrp_richard_mo...
  • asmithmd1 15y ago
    "a broken machine in the Cheetos assembly line. “Some of them were missing the cheese because the machine had broken, so I took some home. I put some chili powder on it, and it tasted good! So I mixed up some more chilies and began trying to create my own seasoning. I let my coworkers try a few and they loved them. Then it hit me, I had an idea!” Richard took the company president up on his offer from the videotape. “I called up President Roger Enrico, not knowing I wasn’t supposed to do that. His assistant picked up the phone and asked my name and where I worked. I told her I was Richard Montanez, and I worked as a janitor in the Rancho Cucamonga plant. She was a visionary for even putting me through to Roger. He got on the line and said, ‘Hi Richard, I hear you’ve got an idea?’ He told me he would be down at the plant in two weeks and wanted to hear my idea"