It's hard to see how the linked TechCrunch article and this article: http://www.startupsmart.com.au/cash-flow/99dresses-shuts-down-amid-financial-woes/20120123

It's hard to see how the linked TechCrunch article and this article: http://www.startupsmart.com.au/cash-flow/99dresses-shuts-down-amid-financial-woes/201201235162.html http://www.startupsmart.com.au/cash-flow/99dresses-shuts-dow... ... can both possibly refer to the same company. At the very least, the prior shut-down of 99dresses has been given a quite a thick layer of spin.