> Make PII data property. No, PII should be treated as toxic, radioactive waste. If you lose it, you should get MASSIVE fines--multiple years of revenue level

> Make PII data property. No, PII should be treated as toxic, radioactive waste. If you lose it, you should get MASSIVE fines--multiple years of revenue level massive fines. This incentivizes companies to not even collect it and to dispose of it promptly. It also places a dollar value on it that is high enough that you have to understand the profit amount that it is worth. You won't collect it "just in case" since there is such a risk associated with holding it.