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Further to my top-level comment mentioning OzEmail above... When I started there in Feb 1999, the highly-publicised acquisition by MCI WorldCom had just been c
by tomhoward 3y ago
Further to my top-level comment mentioning OzEmail above...
When I started there in Feb 1999, the highly-publicised acquisition by MCI WorldCom had just been completed and staff with earlier employee stock allocations were receiving their payouts.
At some point the signage out the front was changed to UUNet, and that was the brand promoted to Australian business customers. A major project was undertaken to transition customers over to UUNet's "DAN" (Dial Access Network).
Sadly that was the beginning of the end for the OzEmail brand. UUNet soon set about trying to offload the OzEmail consumer-focused business whilst also trying to make such a deal a bigger wholesale contract for use of the DAN [1].
Those attempted sales in 2000 didn't eventuate, then with the bankruptcy of MCI WorldCom, everything there just went into a holding pattern; there was no solid strategy or investment to keep growing the customer base and embrace the consumer broadband era that started taking off in 2001 (I'd moved over to another ISP that was very early to market with ADSL offerings to small business then consumers, and we watched on with bemusement as OzEmail just seemed largely dormant).
Meanwhile, the little-known Perth-based ISP iiNet moved very aggressively to capture the consumer ADSL market, and blew us all out of the water in that segment.
iiNet acquired OzEmail in 2005 [2], for about a third of the best offer price in 2000. I once heard iiNet named conference rooms after all the companies they'd acquired, so if that's still true, that's about all that's left of the OzEmail brand, along with a few old email addresses you occasionally see in the wild.
It's a shame; it was such a strong brand and presence in the Australian internet scene in the mid-late 90s, which is why I was so excited to be able to work there.
[1] https://archive.md/ci8Ln https://archive.md/ci8Ln
[2] https://announcements.asx.com.au/asxpdf/20050215/pdf/3pqz6tgz0mn26.pdf https://announcements.asx.com.au/asxpdf/20050215/pdf/3pqz6tg...