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> Don't waste time. Get results. Alright. Let's imagine I'm already in the boat 5km from shore, and I have one day left before I'm dropped into the ocean. What

by dakna 3y ago

> Don't waste time. Get results. Alright. Let's imagine I'm already in the boat 5km from shore, and I have one day left before I'm dropped into the ocean. What should I read, watch or listen to in order to catch up on today's approach to selling, do you have some recommendations?

robomartin 3y ago
> What should I read, watch or listen to in order to catch up on today's approach to selling, do you have some recommendations? It really depends on where you are in this journey. Seth Godin Permission marketing Tribes: We need you to lead us All marketers are liars This is marketing Etc. Ries & Trout Positioning: The battle for your mind The 22 Immutable Laws of Marketing Etc. Scientific Advertising - Claude Hopkins https://www.foundingsales.com/ The Little Red Book of Selling - Gitomer Learning to use online channels, in my opinion, requires a lot of work. Companies like Google have useful material. Frankly, this subject is wide and deep. I got into it starting about twenty years ago. Perhaps others can suggest books or courses/videos on best practices for online marketing and optimization that are more up to date. I'll warn you that at some point in my journey I hated the fact that I had more business books by my bed than engineering books. It was frustrating until I reached what I call "cruise altitude" and had enough capabilities and understanding to do well.
- robomartin 3y ago
  I should add this. Approximately ten years ago I took a course related to selling on Amazon. Online marketing was covered in detail. The course is no-longer available or I would recommend it. However, it did cost over $5K. Which is to say: Don't be afraid to spend money to educate yourself on sales and marketing. If you are an entrepreneur, it is well worth the money. Sure, there will be some courses here and there that aren't great. That's just the way it is. Don't give up on learning just because you didn't find the perfect vehicle the on the first attempt.
  - dakna 3y ago
    Thank you for the response and taking the time to list recommendations, much appreciated.

by dakna 3y ago

robomartin 3y ago

> What should I read, watch or listen to in order to catch up on today's approach to selling, do you have some recommendations? It really depends on where you are in this journey. Seth Godin Permission marketing Tribes: We need you to lead us All marketers are liars This is marketing Etc. Ries & Trout Positioning: The battle for your mind The 22 Immutable Laws of Marketing Etc. Scientific Advertising - Claude Hopkins https://www.foundingsales.com/ The Little Red Book of Selling - Gitomer Learning to use online channels, in my opinion, requires a lot of work. Companies like Google have useful material. Frankly, this subject is wide and deep. I got into it starting about twenty years ago. Perhaps others can suggest books or courses/videos on best practices for online marketing and optimization that are more up to date. I'll warn you that at some point in my journey I hated the fact that I had more business books by my bed than engineering books. It was frustrating until I reached what I call "cruise altitude" and had enough capabilities and understanding to do well.

robomartin 3y ago
I should add this. Approximately ten years ago I took a course related to selling on Amazon. Online marketing was covered in detail. The course is no-longer available or I would recommend it. However, it did cost over $5K. Which is to say: Don't be afraid to spend money to educate yourself on sales and marketing. If you are an entrepreneur, it is well worth the money. Sure, there will be some courses here and there that aren't great. That's just the way it is. Don't give up on learning just because you didn't find the perfect vehicle the on the first attempt.
- dakna 3y ago
  Thank you for the response and taking the time to list recommendations, much appreciated.