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> IronSource, a mobile ad network, which is much more profitable than Unity. Unity was still the much larger company and its leadership stayed in charge so it
by ffgjgf1 3y ago
> IronSource, a mobile ad network, which is much more profitable than Unity.
Unity was still the much larger company and its leadership stayed in charge so it was a stock funded acquisition.
> AppLovin, who also wanted to buy Unity. I guess the optics with the IronSource deal looked better because it could be called a merger
The AppLovin deal would’ve been a merger and certainly not an “acquisition”. AppLovin was effectively asking Unity to “buy” them. Unity’s shareholders would’ve kept 51% of the new company and its CEO would be in charge.
> A company like Meta or Microsoft would have been a much better home for Unity
If we admit that game engine development can’t be profitable on its own and has to be subsidized either by some megacorp or by ad revenue like now.
To be fair that’s not true. Had Unity kept focusing on it’s core business and hadn’t hires 4000-5000 unnecessary employees they’d be doing fine financially and their engine/editor would be just as good/bad as now.