So I think Inmight have the ticket market worked out - it's been puzzling me. So we can easily solve ticket allocation on a "fair" way - London 2012 olympics w

So I think Inmight have the ticket market worked out - it's been puzzling me. So we can easily solve ticket allocation on a "fair" way - London 2012 olympics was a good example. Everyone who wants tickets for an event signs up and there is a (verified) random selection and the lucky winners paid (I think) a tenner. This is because there was no profit maximising incentive for the Games - it was a PR exercise for UK government. Now for a Taylor Swift concert there is profit maximising. I am going to say here it's Taylor's manager who is the cackling moustache twirling villain of the piece to avoid upsetting Awiftians but hear me out. Profit seeking manager arranged a contract like Katy Perry below [0]. This basically is a leak showing Perry arranged to be able to sell her own tickets to "resellers" - ie people she knew would sell on StubHub for higher than face value. But to protect his clients reputation he wants to keep this selling of tickets at high prices a secret. So imagine there are 1 million tickets for a tour, over 50 days at 20,000 tickets per event (no idea of this is right seems ok-ish). Then hold back 10 days (added by extra demand!) and then only sell say 50% of tickets at the low price, there are say 400,000 tickets available to fans. But release them slowly - extra demand / seating allocation, verifies fans first etc etc. The point is to guage demand - if 1000 people try to buy tickets on day 1 for a stadium, and only 500 manage to get through the process you know there are 500 disappointed people out there so sell the other 50% for that day on that stadium to reseller (your mate) who will go on stub hub or ticket master selling to people who just missed out and will pay higher prices. finally a market that makes sense. Why is the process slow, awkward, convoluted? Because it's a signalling mechanism for reselling you higher priced tickets without affecting the reputation of the client [0] https://www.vulture.com/2011/05/katy_perry_reserves_the_right.html https://www.vulture.com/2011/05/katy_perry_reserves_the_righ...