3 ms·

When you consider how fashion- and trend-driven music is the optics of tickets getting slashed in price because they haven’t sold for a month are terrible.

charcircuit 3y ago
You could have it go from $10k to $50 over a single weekend. It's not bad optics if you don't sell out a venue at $10k per ticket.
- emodendroket 3y ago
  Having to slash the prices so drastically is also embarrassing and doesn't build hype the way the tickets being instantly sold out everywhere does.
  - charcircuit 3y ago
    There is nothing embarrassing about a Dutch auction. What's the point of generating hype by selling out tickets? All of the tickets get sold out either way, it's just that now more fans end up with tickets instead of scalpers.
    - emodendroket 3y ago
      The next location or tour people are highly incentivized to snap up the tickets as soon as possible rather than waiting. This can't be the first you've heard of such a strategy.
      - deleted 3y ago
        [deleted]
      - charcircuit 3y ago
        If it sells out either way, then you will want to buy it before it sells out in both scenarios. It's just in the action scenario you can be sure you will get a ticket.
        emodendroket 3y ago
        Buyers do not behave rationally. Without the induced sense of urgency some portion of buyers are going to think better of the purchase. So there is a risk it will not sell out either way.
somat 3y ago
Have you seen how the dutch flower auctions do it? Those guys have something like 30 seconds max to hit their mark. Now those are professional buyers. I think for your amateur crowd you would have to provide a bit more time. perhaps a week. just make it clear what is happening. And that big clock, have you seen the big clock? if I ever made a dutch auction ticket site A big clock would feature predominantly in the ui. Unfortunately I don't think the flower auctions use the big clock anymore. which is a shame. https://www.youtube.com/watch?v=uAdmzyKagvE https://www.youtube.com/watch?v=uAdmzyKagvE (tom scott)

charcircuit 3y ago

You could have it go from $10k to $50 over a single weekend. It's not bad optics if you don't sell out a venue at $10k per ticket.

emodendroket 3y ago
Having to slash the prices so drastically is also embarrassing and doesn't build hype the way the tickets being instantly sold out everywhere does.
- charcircuit 3y ago
  There is nothing embarrassing about a Dutch auction. What's the point of generating hype by selling out tickets? All of the tickets get sold out either way, it's just that now more fans end up with tickets instead of scalpers.
  - emodendroket 3y ago
    The next location or tour people are highly incentivized to snap up the tickets as soon as possible rather than waiting. This can't be the first you've heard of such a strategy.
    - deleted 3y ago
      [deleted]
    - charcircuit 3y ago
      If it sells out either way, then you will want to buy it before it sells out in both scenarios. It's just in the action scenario you can be sure you will get a ticket.
      - emodendroket 3y ago
        Buyers do not behave rationally. Without the induced sense of urgency some portion of buyers are going to think better of the purchase. So there is a risk it will not sell out either way.

somat 3y ago

Have you seen how the dutch flower auctions do it? Those guys have something like 30 seconds max to hit their mark. Now those are professional buyers. I think for your amateur crowd you would have to provide a bit more time. perhaps a week. just make it clear what is happening. And that big clock, have you seen the big clock? if I ever made a dutch auction ticket site A big clock would feature predominantly in the ui. Unfortunately I don't think the flower auctions use the big clock anymore. which is a shame. https://www.youtube.com/watch?v=uAdmzyKagvE https://www.youtube.com/watch?v=uAdmzyKagvE (tom scott)