This is what Hamilton did when it opened in London. You could in some circumstances return tickets to the theatre for a full refund, but couldn't resell them.

This is what Hamilton did when it opened in London. You could in some circumstances return tickets to the theatre for a full refund, but couldn't resell them. The buying credit card had to be shown at entry to make sure they hadn't been resold. Afaik, they're still doing this.