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Could Ticketmaster have any incentive to permit scalpers? (Besides the potential for personnel to be bribed individually. I'm wondering about whether there's
by neilv 3y ago
Could Ticketmaster have any incentive to permit scalpers?
(Besides the potential for personnel to be bribed individually. I'm wondering about whether there's hypothetically an angle for the company to permit scalpers. Maybe to be involved in scalping, as a kind of double dipping.)
- justinlkarr 3y agoTicket marketplaces take fees on every transaction, so incentivizing multiple transactions on a single ticket is in their interest. Additionally, resale fees tend to be higher, on a percentage basis, and prices tend to be higher on resale tickets for high demand events. But this does not mean ticket marketplaces are incentivized to sell to resellers initially instead of actual event-goers. Primary prices and fees are lower because artists and venues demand it. Ticketmaster's continued ability to source tickets to high demand events is more important than marginal revenue from resale on even a large number of those tickets.