>I think it boils down to one thing. He built a tool specifically to market on Twitter, it worked well, it got traction because of how well it worked. I rememb

>I think it boils down to one thing. He built a tool specifically to market on Twitter, it worked well, it got traction because of how well it worked. I remember about 6 years ago seeing an small indie studio talking about how, when they were starting their next project, they posted 10 second gameplay gifs of games that didn't exist yet every week on twitter. They'd track the reactions they got from the gif, then try one or two more of the same game to see if it's consistent. They ended up with the most traffic towards some kind of airship management game, and it ended up doing extremely well for them once released. But the youtube comments where he was explaining his process post-release were LIVID. They were furious that it was such a cold, calculated commercialized process - but hey that's business.